Apex Alliance Hotel Management (hereinafter-AAHM) is an independent operator which focuses on establishing and developing longstanding partnership with institutional investor, property owner or private equity fund while providing the management services to their existing or future hotels with a committed team of passionate hoteliers.

Our mission – is to achieve premium return on investment, while providing the best in class services to our customers in frame of brand standards of the selected international chain.

Our vision – is to become the largest independent hotel operator in the Central and Eastern Europe through creative and attentive approach, fast and adaptive decision making and  flexibility within the continuously changing hospitality and tourism market environment.



AAHM’s goal, as an independent operator, is to fill in the gap between hotel investors/owners who are non-hoteliers and do not have experience and know-how to run the hotel on a daily basis, and international hotel chains which provide brands through the franchise agreements.

This form of hotel operation is a great alternative to those owners, who are searching for loyalty, interest alignment, operating efficiency but are not willing to be involved into the daily control of hotel operations and want to profit from the advantages of both, franchised brand and professional operations in order to reach the best return on investment.

By signing the management agreement with Apex Alliance Hotel Management the owner will benefit from the support and know-how of our local operations experts and will enter into long-term win-win relationship with the company.



As an independent operator AAHM’s objective is to run the hotel within the scope of services defined and agreed in the management agreement. Working with AAHM means you benefit from the support and know-how of our professional team, which will:


  • Assist the investor/owner to obtain brand from the leading international hotel chain such as Hilton Worldwide, Marriott, Accorhotels or other;
  • Prepare preliminary business forecast including the necessary investment amounts as per chosen brand requirements;
  • Assist in the pre-opening phase: pre-opening budget, pre-opening actions, follow up and completion;
  • Define operational budget in agreement with targets of the investor and in line with market potential;
  • Define the sales and marketing action plan to achieve the targeted goals and maneuver with different sales and revenue management tools and applications;
  • Guide and support the manager of the hotel and optimize the hotel’s performance;
  • Ensure effective personnel management and maintain good motivational system;
  • Optimize the maintenance of the hotel and  control of various operational costs;
  • Share and deliver know-how based on the best practice examples from various hotel chains;
  • Follow up and control all the main KPIs of hotel and deliver regular track records.

Meet our Team

Our team of passionate hoteliers obtained years of experience within the hotels operated under the different international brands. They are KPI driven. They deploy their expertise and a valuable know-how of effective usage of different hotel management tools in order to achieve the best ROI result and satisfaction of all – investors, employees and guests.

Arunas Beleska

Chairman of the Board

Augustinas Barauskas


Grete Jauniskyte

Financial Controller

Vaida Arciskeviciene

Director Revenue Management

Indre Truksinaite-Lukosevice

Director of Sales and Marketing

Brigita Aleksandraviciute

Development Director

Mindaugas Siaulys

F&B Director

Ugne Siukstaite

Project Manager

Dovile Griezyte-Meiluviene


Goda Gerasionyte

Office Manager


Hilton Garden Inn Bucharest Old Town

Strada Doamnei 12, București 030167, Romania

Rooms: 201

Opening: 2017

Hilton Garden Inn Bucharest Old Town hotel will be located within the impressive heritage listed  building.
The hotel is situated in the historical center of the capital, at Doamnei St., surrounded by Romanian architecture and is  within walking distance of the most popular sightseeing places, attractions, restaurants, and shopping.

Courtyard by Marriott Vilnius City Centre

Rinktines str. 3, Vilnius LT-09234, Lithuania

Rooms: 198

Opening: 2018

Hilton Garden Inn Riga Old Town

Grecinieku str. 25, Riga LV-1050, Latvia

Rooms: 160

Opening: 2019

Hilton Garden Inn Vilnius City Centre

Dainavos g. 3, Vilnius LT- 01400, Lithuania

Rooms: 160

Opening: 2019

Marriott Bucharest City Centre

Rooms: 260

Opening: 2020

Press Room

It is official - Hilton Garden Inn Bucharest Old town is opening soon. The future result is worth waiting !

Hilton Garden Inn Bucharest Old Town Marks Mid-Market Brand’s Debut in the City

2017 09 07 Read more



Courtyard by Marriot Vilnius City Centre is First Class hotel, with 199 guestrooms, 4 conference rooms, Restaurant with Terrace overlooking city’s landmark Gediminas’ Tower.


Enthusiastic and dedicated people like you are welcome to become the part of our hotel. We are offering the opportunity to elevate your daily routine to an adventure. So, where do you go ?