Apex Alliance Hotel Management (hereinafter-AAHM) is an independent operator which focuses on establishing and developing longstanding partnership with institutional investor, property owner or private equity fund while providing the management services to their existing or future hotels with a committed team of passionate hoteliers.

Our mission – is to achieve premium return on investment, while providing the best in class services to our customers in frame of brand standards of the selected international chain.

Our vision – is to become the largest independent hotel operator in the Central and Eastern Europe through creative and attentive approach, fast and adaptive decision making and flexibility within the continuously changing hospitality and tourism market environment.

Our Values

  • Loyalty – we find the solution to continue
  • Honesty – we do what we say and say what to do
  • Commitment – we distinguish our priorities to meet the deadlines
  • Innovation – it comes with experience and a creative approach 
  • Respect – we better don’t start without it
  • Trust – we think it is a key to progress




AAHM’s goal, as an independent operator, is to fill in the gap between hotel investors/owners who are non-hoteliers and do not have experience and know-how to run the hotel on a daily basis, and international hotel chains which provide brands through the franchise agreements.

This form of hotel operation is a great alternative to those owners, who are searching for loyalty, interest alignment, operating efficiency but are not willing to be involved into the daily control of hotel operations and want to profit from the advantages of both, franchised brand and professional operations in order to reach the best return on investment.

By signing the management agreement with Apex Alliance Hotel Management the owner will benefit from the support and know-how of our local operations experts and will enter into long-term win-win relationship with the company.



As an independent operator AAHM’s objective is to run the hotel within the scope of services defined and agreed in the management agreement. Working with AAHM means you benefit from the support and know-how of our professional team, which will:


  • Assist the investor/owner to obtain brand from the leading international hotel chain such as Hilton Worldwide, Marriott, Accorhotels or other;
  • Prepare preliminary business forecast including the necessary investment amounts as per chosen brand requirements;
  • Assist in the pre-opening phase: pre-opening budget, pre-opening actions, follow up and completion;
  • Define operational budget in agreement with targets of the investor and in line with market potential;
  • Define the sales and marketing action plan to achieve the targeted goals and maneuver with different sales and revenue management tools and applications;
  • Guide and support the manager of the hotel and optimize the hotel’s performance;
  • Ensure effective personnel management and maintain good motivational system;
  • Optimize the maintenance of the hotel and  control of various operational costs;
  • Share and deliver know-how based on the best practice examples from various hotel chains;
  • Follow up and control all the main KPIs of hotel and deliver regular track records.

Meet our Team

Our team of passionate hoteliers obtained years of experience within the hotels operated under the different international brands. They are KPI driven. They deploy their expertise and a valuable know-how of effective usage of different hotel management tools in order to achieve the best ROI result and satisfaction of all – investors, employees and guests.

Arūnas Beleška

Chairman of the Board

Vytautas Drumelis

Member of the Board

Augustinas Barauskas

Director | Partner

Silvia Exposito

Director of Operations

Eglė Lauraitytė

Head of Legal Department

Brigita Aleksandraviciute

Development Director

Vaida Arčiškevičienė

Director Revenue Management

Urtė Atkočiūnaitė

Revenue Management Assistant

Grėtė Pečiulaitė

Finance Director

Laura Joffe

Chief Financial Officer

Viktorija Perseli

Finance Assistant

Nida Gudauskienė

Regional Corporate Sales Manager

Marius Kovalenkovas

Corporate Lawyer

Goda Gerasionytė

Purchasing Manager

Ernesta Pranckūnaitė

Marketing Manager

Ilona Kirsnė

Digital Marketing Manager

Šarunas Diržinauskas

Project Manager


Hilton Garden Inn Bucharest Old Town

Doamnei str. 12, Bucharest, Romania

Rooms: 201

Hilton Garden Inn Bucharest Old Town hotel is located within the impressive heritage listed building.
The hotel is situated in the historical center of the capital, at Doamnei St., surrounded by Romanian architecture and is  within walking distance of the most popular sightseeing places, attractions, restaurants, and shopping.

Courtyard Vilnius City Center

Rinktines str. 3, Vilnius, Lithuania

Rooms: 199

Newly built hotel perfectly located in the modern growing business area. It features 199 spacious rooms, 24 hours self service business centre as well as fitness room with all you need for the morning stretch-out equipment. F&B services include rich breakfast buffet, evening room service, contemporary a la carte restaurant SOLT Dining with terrace and cozy bar. Meetings & Events centre offers the space for over 200 participants at a time.

Hilton Garden Inn Vilnius City Centre

Gedimino ave. 44B, Vilnius, Lithuania

Rooms: 164

Opening: 2019

The first Hilton in the Lithuanian capital Vilnius. Hotel is perfectly located in the main street of Vilnius - Gediminas Avenue. It features 164 spacious rooms, 3 bright and flexible meeting rooms with movable panels as well as a fitness room with all you need for the morning stretch-out equipment. The restaurant service includes a rich breakfast buffet, daily business lunch, and a la carte dinner. 

Hilton Garden Inn Bucharest Airport

Aeroportului str. - 13, Bucharest, Romania

Rooms: 218

Opening: 2019

Designed to appeal to business travelers and leisure guests, light and warm hospitality, award-winning service, bright social spaces, and high-end amenities. Other Facilities: fitness center, self-laundry service, 24 h The Shop, restaurant terrace.


Courtyard Bucharest Floreasca

Pompeiu str. 2A, Bucharest, Romania

Rooms: 259

Opening: 2019

The hotel Courtyard Bucharest Floreasca is located in a business area of the city, surrounded by numerous office buildings, not far from spectacular Herastrau Park and Lake. The first class hotel will feature 259 guestrooms, nine conference rooms, and a restaurant with a terrace.

Moxy Bucharest Old Town

Doamnei str. 17-19, Bucharest 030052, Romania

Rooms: 119

Opening: July 2020

Is a fun, vibrant, stylish hotel designed for “always on guests”. Who are turned on by the new experiences and price is just a  pleasant surprise. Four zones of guest activities: Library + Plug-In , the Welcome,  Food & Beverage, Lounge Brand  Other Facilities: Ironing rooms, fitness room.


The Marmorosch Bucharest, Autograph Collection

2-6 Doamnei Street, Bucharest, Romania

Rooms: 217

Opening: Summer 2021

The Marmorosch hotel building history unfolded in the Beautiful Age or La Belle Epoque. The rich architecture of the Art-Deco, as well as the interior design, tell a story of progressive ideas of the time evoking the thrilling sense of historical importance and optimism that is closely tied with the era. Currently hotel features 217 rooms from standard category to suites, 4 meeting and ballrooms, 4 F&B outlets (restaurant, lounge, bar as well as coffee corner), fitness centre and SPA with indoor pool and treatment rooms.

Moxy Kaunas Center

Maironio str. 19, Kaunas, Lithuania

Rooms: 175

Opening: 2020

Is a fun, vibrant, stylish hotel designed for “always on guests”. Who are turned on by the new experiences and price is just a  pleasant surprise. Four zones of guest activities: Library + Plug-In, the Welcome,  Food & Beverage, Lounge Brand  Other Facilities: Ironing rooms, fitness room.

Hampton Inn by Hilton Tallinn

Tallinn, Estonia

Rooms: 185

Opening: 2022

The brand offering quality facilities and focusing on service and unique guest experience. 

Hampton by Hilton Krakow Airport

Krakow, Poland

Rooms: 173

Opening: 2022

The brand offering quality facilities and focusing on service and unique guest experience.

Hampton by Hilton Riga

Riga, Latvia

Rooms: 189

Opening: 2022

The brand offering quality facilities and focusing on service and unique guest experience.

Press Room

Sigita Rudzevičienė - The Best General Manager of the Year 2019

We are proud to announce that Sigita is selected as The General Manager of the Year among 1.264 #Courtyard Hotels from all over the world!

2021-03-16 Read more

International Film Festival "Kino Pavasaris" takes place in Hotel Rooms

As this year the movie festival "Kino Pavasaris" could not be accessed from the cinemas, organisers decided to invite the audience to escape from everyday life and enjoy the festival programme from the hotel rooms! Three of our managed hotels in Lithuania took part in this creative initiative: Hilton Garden Inn Vilnius City Centre, Courtyard Vilnius City Centre and Moxy Kaunas Center.

2021-03-01 Read more

A Letter from the CEO

Dear colleagues, associates, partners, clients,

This is one of the most difficult messages that I have sent out in my entire career. The times that we are living in now are challenging and new to every one of us. Today, we are facing decisions that we wouldn’t have even considered in any normal situation. The tourism industry is one of the most affected sectors of the economy by the spread of COVID-19. Hotels all over the world are dealing with the dramatic decrease of demand and a never seen before decline in revenues.

2020-03-20 Read more

Hampton by Hilton will be opened in Tallinn

Hilton hotel chain has signed a cooperation agreement to open a three-star hotel Hampton by Hilton in Tallinn

2019 10 28 Read more

The First Hilton Garden Inn hotel has opened in Riga

Apex Alliance Hotel Management, in partnership with Hilton, is proud to announce the opening of the first Hilton Garden Inn in Riga, Hilton Garden Inn Riga Old Town. The highly anticipated property offers business travelers and holiday-makers access to Hilton's globally recognized hospitality in the heart of Riga.

2019 09 18 Read more

Millennial-focused hotel in Kaunas – countdown begins!

A traditional capsule burying event symbolically marked the start of the construction of millennial-focused Moxy hotel in Kaunas on May 15.

2019 05 15 Read more

Moxy is coming to Lithuania

Another big project is waiting for us. We are very happy to introduce Moxy Hotels to Lithuania.

2019 01 30 Read more

Five months left till the official opening

Take a closer look at the Hilton Garden Inn Vilnius City Centre in a virtual tour

2019 01 29 Read more

The most important events of the Lithuanian economy in 2018

The Opening of the very first Courtyard By Marriott hotel become one of the most important business events in Lithuania 2018

2018 12 31 Read more

Capacity crowd cheers winners of CIJ Awards Romania 2018

We are proud to announce that Hilton Garden Inn Bucharest Old Town is winner of the ”4RE - Refurbishment, Rebranding, Relaunch, Recommercialisation” award.

2018-12-07 Read more

„Courtyard by Marriott“ Europoje suplanavo sparčią plėtrą

Didžiausias pasaulyje viešbučių tinklas „Marriott International“ per dvejus metus Europoje planuoja atidaryti kelias dešimtis viešbučių, daugiausia franšizės pagrindu.

2018-12-01 Read more

Marriott International Debuts in Lithuania with Opening of Courtyard by Marriott Vilnius City Center

The hotel is located in the modern growing business area in Lithuania’s capital-Vilnius.

2018 06 21 Read more

„Courtyard Vilnius City Centre“ viešbučio Vilniuje vadovė: apie komandą ir baltas pirštines

Verslo Žinios kalbasi su Sigita Rudzevičiene, viešbučio generaline direktore.

2018 01 19 Read more

How would you describe Polish hospitality ?

Brigita Aleksandraviciute, Apex Alliance Hotel Management Director of Development, answered to the regional on-line magazine.

2017 10 17 Read more

It is official - Hilton Garden Inn Bucharest Old town is opening soon. The future result is worth waiting !

Hilton Garden Inn Bucharest Old Town Marks Mid-Market Brand’s Debut in the City

2017 09 07 Read more

Evelina - New Captain of Moxy Kaunas Center Hotel

Evelina Šukytė has been appointed as a General Manager of the newly built Hotel in Kaunas Center, Moxy. For almost 10 years, she managed the Amberton Group hotel in Kaunas and later operated as a General Director of the largest recreation complex in Lithuania - Harmony Park.

2020-02-13 Read more

Exhibition „We will travel again“ in MOXY Kaunas Parking

The exhibition of photo works by David Matkevičius, presented in an unusual place - in the new parking lot in the very centre of Kaunas, Maironio Street, next to the Marriott Group Hotel Moxy Kaunas Center.

2020-05-12 Read more