We offer a full range of hotel management expertise and services, exceeding industry standards and delighting our guests. Learn more about our strategy, approach and reasons to cooperate.
We don’t have a single definition of success. Whether it’s transforming the faces of the cities we invest in, growing the value of our clients’ assets, or providing exceptional hospitality to our guests – we have a proven track record in achieving it all.
With a courageous team of professionals, a portfolio of thriving properties and successful projects, we invite you to join us in shaping the future of hospitality and building business success together.
We offer in-depth expertise and an open-minded collaborative approach to ensure mutual growth and success.
We offer a full range of hotel management expertise and services, exceeding industry standards and delighting our guests. Learn more about our strategy, approach and reasons to cooperate.
We use our extensive know-how to choose the right opportunities and develop properties into high-performing hotels. Learn more about our investment criteria, partners and strategy.
Managed hotels
Developed hotels
Hotels secured in the pipeline (opened by 2027)
Hoteliers working in our managed hotels
Hospitality and field experts working in our team
Apex Alliance is a strategic partner of Marriott International in the wider Europe area. Its corporate structure, strong vision and keen desire to expand works very well with Marriott International’s ambition for growth in Europe.
The good, friendly and candid business relationship and partnership we have is exemplary for our network of strategic franchise partners. We simply love to work with them.
Senior Vice President International Hotel Development
Marriott International
We are thrilled to work with Apex Alliance Hotel Management, which manages 5 of our properties – from mid-scale to luxury hotels. Their tailored approach and expertise have proven invaluable, especially in identifying when a hands-on management style is necessary for success in turn-around projects or tougher tourism markets.
We greatly appreciate their excellent communication. The team is always responsive, addressing our concerns promptly and making us feel valued. Their commitment to resolving issues efficiently means that solutions are implemented right away, further enhancing our confidence in their management.
Fund Partner
1 Asset Management
Apex Alliance is a significant player in the Eastern Europe region, having established a number of landmark Marriott brands and operates these with great success. We are delighted to have this relationship and keen to expand significantly in this region over the coming years.
Senior Director of International Hotel Development for Central & Eastern Europe
Marriott International
Our strategy encompasses 4 key stages including acquisition, development, business growth, and exit planning, all aimed at maximising profitability and delivering high returns to our investors.
At Apex Alliance, our investment criteria are crafted to identify lucrative opportunities that align with our strategic objectives and maximise returns. Learn about how we evaluate potential property acquisitions.
Apex Alliance specializes in 3 types of assets – trophy assets, greenfield and refurbishment projects.
Our proof of excellence – a collection of international awards and recognition.
Discover our latest news, properties in development and updates from the hospitality industry.
We are always looking for new partnerships and are ready to support you with hotel management and/or development services. Reach out to us today and let’s redefine success together.
